Graphic design
Photoshop, Illustrator
This was a college project to redesign menu of a local UMKM. The goal was to modernize the visual layout while preserving the strong cultural identity of West Sumatra. The design draws inspiration from the Gonjong Roof, the buffalo horn shaped roof of Rumah Gadang, which serves as an architectural icon of West Sumatra. This distinctive shape was adapted into the layout to maintain a visual connection with the original menu design. The composition emphasizes the main dish, Soto Padang, while also clarifying that rice is sold separately. Geometric elements were incorporated to strengthen the cultural presence of West Sumatran heritage, featuring patterns inspired by traditional songket motifs such as Pucuak Rabuang and Sirangkak.